Brand Protection

With the arrival of a global marketplace, highly-resilient brand counterfeit and threat operations and even “grey” markets move quickly across country borders, diluting brands, eroding revenues and contaminating supply chains. Anti-corporate extremists are increasingly able to coordinate smear and staff intimidation campaigns, product boycotts and service disruption, all on a global scale. As a result, businesses can spend thousands of dollars on brand and reputation repair and fraud control activities.

Businesses have two challenges: how to minimize dollars spent on brand protection resources, and maintain customer confidence and revenues. The answer is to take a proactive stance, and predict brand threats before they occur.

Attacks on brands are diverse and sophisticated. Organizations need to be able to access and use the vast amounts of information available to them, in real-time. Some challenges that organizations face with managing information are the existence of information silos making them vulnerable to threat; and gathering and managing information for regulatory compliance rather than intelligence management making seamless interoperability close to impossible.

Memex solutions are in use by leading brands across the food, tobacco, telecoms, financial services and medical supplies markets.

The Memex solution allows businesses to leverage existing knowledge alongside external data sources to identify threats and patterns; uncover suspicious individuals and networks; prevent attacks before they occur; manage them when they do; and reuse knowledge for future gain.  With Memex, your brand protection teams and investigators can detect staff infiltration, identify and map counterfeiters supply chains, locate sources of shrinkage, and gain visibility of criminal distribution networks. Imagine the resources this information could save! In short, Memex enables businesses to pro-actively target threats to their brands and reputations by criminal and extremist organizations.