Brand Protection Technology
Enabled by the internet, highly-resilient brand counterfeit and threat operations and even “grey” markets move quickly across country borders - diluting brands, eroding revenues and contaminating supply chains. Anti-corporate extremists are increasingly able to co-ordinate smear and staff intimidation campaigns, product boycotts and service disruption, all on a global scale. Businesses can spend thousands of pounds on brand and reputation repair and fraud control activities. So how can they keep brand protection resources to a minimum, and at the same time maintain customer confidence and revenues?
Information management for brand protection
Attacks on brands are diverse and highly organised. To stay one step ahead, organisations need to be able to access and use the vast amounts of information available to them, in real time. Some additional challenges exist within organisations:
- The existence of information silos making them open to threat
- Information is managed for regulatory compliance rather than intelligence management;
- An enterprise-wide view is not always available
Memex brand protection technology
In use by leading brands across the food, tobacco, telecoms, financial services and medical supplies markets, Memex Brand Protection enables your organisation to pro-actively target threats by criminal and extremist groups. Our technology brings years of experience in the traditional intelligence markets such as law enforcement to enable businesses to save vast resources. Use it to:
- Leverage existing knowledge alongside external data sources to identify threats and patterns
- Uncover suspicious individuals and networks
- Prevent attacks before they occur
- Manage threats when they do occur
- Re-use knowledge for future gain
- Detect staff infiltration
- Identify and map counterfeiters supply chains
- Locate sources of shrinkage
- Gain visibility of criminal distribution networks
